In 1984, Dr. Gregory Bays-Brown (a cosmetic surgeon) conducted a $2 million dollar study on the healing of severe wounds of burn victims. This led to the discovery of EGF (Epidermal Growth Factor) and also to the lead scientist on the project being awarded a Nobel prize in 1986. That's where Dr. Brown comes back into the picture. In 1997, Dr. Brown patented the EGF molecule to regenerate aging skin and created a product utilizing it under the name RéVive.
When we are in our twenties, the skin regenerates new cells every two weeks, but as we age this process can take anywhere from eight to nine weeks. RéVive works to aid cells in regenerating more rapidly to replace the dead, dull layers of skin which have built up between cycles. It makes the skin appear more supple, luminous and elastic - qualities that regular facial cosmetic surgery still has trouble delivering.
“You can get rid of a turkey gobbler, and take out bags but surgery cannot give you the succulent soft skin you had in your twenties,” says Dr. Brown.
RéVive went from a single counter in Neiman Marcus in 1997 to Bergdorf Goodman, Saks Fifth Avenue, Barneys New York, Bliss Spa and 91 other high-end international cosmetic retailers. You can also purchase products (as well as get a sample pack) online at http://www.reviveskincare.com/.
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